WPMazic WPMazic

Local SEO

Product: WPMazic SEO Pro

The Local SEO module in WPMazic SEO is the central business-profile settings page used to define and manage your website’s local identity. It stores all essential business information that powers local SEO signals and structured data (schema) outputs across your site.

What it is

Local SEO is a configuration workspace where you define your business details such as name, address, contact information, and operating hours. This data is used consistently across your website and embedded into schema markup to help search engines understand your business.

What it is used for

  • Store primary business identity information
  • Power Local Business schema output
  • Improve visibility in local search results
  • Ensure consistent NAP (Name, Address, Phone) data
  • Support Google Business Profile optimization
  • Enhance trust signals for search engines and users

Key Features

  • Business Information Setup: Name, address, phone, email, and website details
  • Local Business Schema: Automatically generates structured data for local SEO
  • Multi-location Support: Manage multiple business locations (if enabled)
  • Opening Hours: Define business hours for each day
  • Google Maps Integration: Add location coordinates and map embedding
  • Social Profiles: Link official business profiles for better trust signals

How to use

  1. Go to WPMazic SEO → Local SEO
  2. Enter your business name and type
  3. Fill in address, city, state, and postal code
  4. Add contact details (phone, email, website)
  5. Set business hours for each day
  6. Add Google Maps coordinates (latitude & longitude)
  7. Link your social media profiles
  8. Save the settings

Understanding the fields

Business Name

The official name of your business. This should match your Google Business Profile exactly.

Address (NAP)

Your business’s Name, Address, and Phone number (NAP). Consistency across all platforms is critical for local SEO success.

Business Type

Defines the schema type (e.g., LocalBusiness, Restaurant, Store). Choose the most relevant category for your business.

Opening Hours

Specifies your working hours. This information is used in schema and may appear in search results.

Geo Coordinates

Latitude and longitude values used for precise location mapping and schema accuracy.

Social Profiles

Links to official business profiles (Facebook, LinkedIn, Twitter, etc.) to strengthen entity recognition.

Best Practices

  • Keep NAP consistent across all platforms
  • Use the exact business name as registered
  • Select the correct business type for accurate schema
  • Update hours regularly for holidays or changes
  • Add geo coordinates for better location accuracy
  • Link verified social profiles only

Troubleshooting

Business info not appearing in search

  • Ensure schema is correctly generated and added
  • Check consistency with Google Business Profile
  • Allow time for search engines to update

Incorrect location showing

  • Verify address details
  • Check latitude and longitude values
  • Update Google Maps data if needed

Schema validation errors

  • Fill all required fields
  • Use proper data formats
  • Validate using schema testing tools

Compatibility & Notes

  • Generates JSON-LD structured data for Local Business schema
  • Works with Google Search and Maps integration
  • Supports single and multi-location businesses
  • Compatible with all major WordPress themes

This module is perfect for:

  • Local businesses improving search visibility
  • Agencies managing client business profiles
  • Service providers targeting local customers
  • Retail stores with physical locations
  • Multi-location brands managing multiple branches